A MARKETING STRATEGY YOU CAN ACTUALLY USE
MARKETING STRATEGY FOR NEW BUSINESS
Have a startup that needs some direction?
Spending time on strategy upfront is important because the best marketing strategy won’t just look at advertising, social media, SEO and all those attractive buzz-words that digital marketers love to peddle…
It will help you build a compelling value proposition.
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Any good strategy should take into account the full picture of your business. Not just what you sell or how you sell it.
A strategy that works is one that helps you understand the ‘Why’ behind your business.
We’ll collaborate with you on the unique value proposition of your startup and construct a robust marketing strategy template that’s easy to follow and execute.
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HOW TO BUILD A BRAND:
A STEP-BY-STEP GUIDE TO UNDERSTANDING YOUR VALUE PROPOSITION
MARKETING STRATEGY VS. TACTICS
Often agencies who push digital marketing as their key objective are focused more on marketing tactics over actual strategy.
A proper strategy isn’t just about the tactics you use – a proper strategy will focus more on the bigger picture for your business. It’s the thing that enables all of the marketing tactics to take place.
That’s why, when we build a strategy for our clients we always start at the very beginning…
By asking ‘Why’.
With the growth in digital marketing and the information-age, customers don’t buy ‘what you sell’ anymore.
They buy ‘why you sell’ it.
MARKETING STRATEGY EVALUATION
Perhaps your business has been around for a while, or perhaps your business has been through massive amounts of change.
Either way, it’s important to develop a marketing plan that helps you define (or re-define) your value proposition.
This is more than just thinking about your products or services and ‘what makes them amazing’. The key to building a lasting brand is having the ability to put your customers first.
We’ll work with you to help you articulate what makes customers love you, and then we’ll build a strategy around your customers.