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A MARKETING STRATEGY YOU CAN ACTUALLY USE

MARKETING STRATEGY FOR NEW BUSINESS

Have a startup that needs some direction?

Spending time on strategy upfront is important because the best marketing strategy won’t just look at advertising, social media, SEO and all those attractive buzz-words that digital marketers love to peddle…

It will help you build a compelling value proposition.

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Any good strategy should take into account the full picture of your business. Not just what you sell or how you sell it. 

A strategy that works is one that helps you understand the ‘Why’ behind your business.

We’ll collaborate with you on the unique value proposition of your startup and construct a robust marketing strategy template that’s easy to follow and execute.

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HOW TO BUILD A BRAND:

A STEP-BY-STEP GUIDE TO UNDERSTANDING YOUR VALUE PROPOSITION

Strategic Marketing as Chess Pieces

MARKETING STRATEGY VS. TACTICS

Often agencies who push digital marketing as their key objective are focused more on marketing tactics over actual strategy.

A proper strategy isn’t just about the tactics you use - a proper strategy will focus more on the bigger picture for your business. It’s the thing that enables all of the marketing tactics to take place. 

That’s why, when we build a strategy for our clients we always start at the very beginning…

By asking ‘Why’.

With the growth in digital marketing and the information-age, customers don’t buy ‘what you sell’ anymore. 

They buy ‘why you sell’ it.

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MARKETING STRATEGY EVALUATION

Perhaps your business has been around for a while, or perhaps your business has been through massive amounts of change.

Either way, it’s important to develop a marketing plan that helps you define (or re-define) your value proposition.

This is more than just thinking about your products or services and ‘what makes them amazing’. The key to building a lasting brand is having the ability to put your customers first.

We’ll work with you to help you articulate what makes customers love you, and then we’ll build a  strategy around your customers.